Major championships are awesome. Great competition, fierce rivalries and, best of all, unique scripting and outfits. Heck, I’m probably more excited to see the custom outfits than watching the world’s best players struggling to hit out of the nasty Valhalla rough.
Players use majors like the PGA Championship to show off their best game and their best fits. This year, Jordan Spieth is doing a little bit of both.
Under Armour has Spieth kitted out in a custom Valhalla-themed polo and matching Drive Pro golf shoes. I’m not sure if it’s “un-bear-ably” cute or just darn cool. Either way, the pattern is made to pay homage to the Valhalla’s sixth hole, fittingly nicknamed “the Bear.”
Typically, I’m all for loud colors and whimsical patterns. That said, I think Under Armour did a great job at keeping the outfit subdued while still telling a unique story.
Themed gear like you see here from Under Armour is somewhat new to the brand’s repertoire. Whereas, in the past, they’ve opted for more traditional looks, they turned over a new leaf this year with a limited-edition Masters-themed release. My sources tell me Spieth’s PGA Championship fit won’t be the last — so look for another custom fit for the U.S. Open.
