Michael Jordan co-owns a successful business alongside tennis legend Serena Williams as one of his main interests outside of basketball.
The NBA legend had an iconic career spanning across 19 years in the sport, winning the NBA Championship on six occasions and being named as the NBA Finals MVP on another six occasions.
Widely regarded as the greatest basketball player of all time, Jordan has also had a hugely successful business career since stepping away from the sport in 2003.
His contract with Nike reportedly earns him $500 million per year through endorsements, branding and MJ-related products, while he is also a key investor in NASCAR and NBA teams.
Away from sport, though, Jordan made significant steps towards a key business deal in July 2016 when he met with four rival NBA team owners for dinner.
They were Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, Jeanie Buss of the Los Angeles Lakers, and Wes Edens of the Milwaukee Bucks.
They all bonded over their shared love for tequila, and the Cincoro brand was subsequently launched.
The business launched in September 2019, with the premium brand selling 1.5 million and winning 23 awards in accredited competitions within the space of 23 awards.
Cincoro has been able to attract investors from across the world of sport, including 23-time Grand Slam tennis champion Williams, golf star Dustin Johnson and MLB Hall of Famer Derek Jeter.
Speaking on ‘The Late Show’ with host Stephen Colbert, Williams explained how her involvement with the brand came about: “Michael Jordan, he reached out.
