Is Lexi Thompson Married to Gerrod Chadwell? LPGA Star’s Relationship Rumors Debunked

Is Lexi Thompson Married to Gerrod Chadwell? LPGA Star’s Relationship Rumors Debunked
Apparently the marketing plan is working. Henry Schafer, executive vice president of Q Scores, says Thompson’s last (2014) score of 16 percent awareness among sports fans is relatively low, but that her 37 positive Q score is the highest of any golfer, male or female.

“It means that 37 percent of people exposed to her “really love her a lot,” he says. “It means she has a really intense emotional connection she has developed among sports fans.”

By comparison, Serena Williams, at age 33, has a 79 percent level of awareness but a Q score of 21, much less of a connection with her fans than Thompson has with hers. Stacy Lewis, ranked No. 3 in the LPGA world rankings, has 20 percent awareness and a 28 Q score. Tiger Woods is at 89 percent with a Q score of 22.

“[Thompson] has the same Q score as Peyton Manning, who’s probably the most marketable athlete out there,” Schafer says. “If she grows in her awareness and can grow in her Q score, then she is certainly demonstrating potential for significant impact.”

Sorenstam, a household name as much perhaps for playing a PGA event as her 10 majors and 72 LPGA victories, agreed and went one step further.

“I can absolutely see her [becoming a mainstream marketing star]. She has the look, she has the personality and just like anything, it takes the consistency. Year after year you have to perform. Not to say she’s not, but she has to be No. 1.”

Thompson’s philosophy on breaking into the marketing mainstream is to be expected from someone on the tail end of the millennial generation. And with approximately 80,200 Twitter followers, she is no amateur.

“I think reaching out to other brands, TV talk shows, social media, Instagram, tweeting back and forth with your fans and other famous people to help out with followers is all part of it,” she says. “But the first task is to win. Winning definitely helps.”

When Thompson took a marine corporal and Purple Heart recipient to her high school prom in 2012 in an effort to promote her efforts with the Wounded Warriors program, the story line generated a billion media impressions, Kreusler says.

But so far, that has not translated to sports’ financial stratosphere.

On the 2014 Forbes list of the world’s highest-paid athletes, five golfers — all men — appear in the top 100, with Adam Scott the last at No. 95 with $17.7 million in total pay, $8.7 million in salary/winnings and $9 million in endorsements. Just three women are on the list — Maria Sharapova, the now-retired Li Na and Serena Williams — all tennis players.

Sharapova had $2.4 million in winnings in 2014, the lowest of the three, but $22 million in endorsements.

The last athlete in the top 100, soccer player Luis Suarez, earned $4 million in endorsements.

Thompson’s team won’t divulge her numbers. Judy Thompson, Lexi’s mother, says her daughter always has chosen her own endorsements, even at age 15.

“She wanted Red Bull and Puma so badly,” Judy says. “She wanted Red Bull on her head because it was a very young, vibrant, active company and Puma also was so young. She said, ‘I can always be an older person later on, but now I want to be young and vibrant.’ That was her mentality.”

The GolfPunk magazine that featured Thompson was its biggest-selling issue and it led, Kreusler says, to an Elle magazine cover in Malaysia, a fashion path they are working very hard to continue.

Kreusler also drops a hint about a “media piece” that will be revealed in a month that will be “a continuation of her development.”

The balancing act? “Getting people to understand her as a beautiful 20-year-old and not a 12-year-old, and at the same time trying not to force her to grow up too soon.”

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