Nelly Korda signs Nike apparel deal — and it’s just the start of big changes

Nelly Korda signs Nike apparel deal — and it’s just the start of big changes When the calendar turns to January, gearheads immediately shift their attention to equipment signings. Club contracts officially expire, giving way to new gear and official announcements from major manufacturers. It’s golf’s version of the baseball hot stove.

While the PGA Tour has generally been the place for groundbreaking signings year in and year out, the LPGA is on the verge of wresting that title away.

Two of the LPGA’s biggest names, Nelly Korda and Brooke Henderson, will be on the move this year.

Korda made her apparel deal official on Saturday with a social media post confirming a multi-year agreement with Nike Golf, putting an end to her partnership with Swedish clothing company J.Lindeberg. Nike Golf exited the hard-goods space in 2016, but they remain a major force in the equipment apparel space on Tour with staff that features Tiger Woods, Rory McIlroy, Tony Finau, Brooks Koepka and Jason Day.

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